YEUX PAINT DIEU BLEU

Yves Klein has his blue, and now VIOLETTE_FR has theirs in the form of a Yeux Paint. To capture the electrifying "God's Blue," we wanted the campaign imagery to feel like you stepped into Klein's mind and surrounded yourself with the iconic shade.

CLIENT:
VIOLETTE_FR

TEAM:
Creative Director: Carlos Jadraque 
Photographer: Steven Pan I Young Sohn

LAUNCH:
Summer 2023

ART DIRECTION

After researching archival photos of the French artist in his studio, I brought this to life by creating a set with backgrounds reflective of Klein's textured painted canvases' and sea sponge sculptures.

I also curated makeup looks with a more organic and textured application that brought out the intensity of the color.

CAMPAIGN PHOTOGRAPHY

SOCIAL MEDIA

NEWSLETTERS

OUT OF HOME

Wheatpasting poster campaign that was seen in various Brooklyn and Manhattan locations.

NEW YORK CITY BASED ART DIRECTOR & DESIGNER

YEUX PAINT DIEU BLEU

ART DIRECTION

CAMPAIGN PHOTOGRAPHY

SOCIAL MEDIA

NEWSLETTERS

OUT OF HOME

NEW YORK CITY
BASED ART DIRECTOR
& DESIGNER