V_FR 2023 INSIDERS EVENT

To promote the first VIOLETTE_FR Black Friday sale, I designed a series of emails and paid ads for our "Insiders Event" that announced the sale in a way that felt exclusive to our community.

The campaign resulted in record-breaking sales for the brand.

CLIENT:
VIOLETTE_FR

TEAM:
Creative Director: Carlos Jadraque 
Photographer: Steven Pan I Young Sohn

LAUNCH:
Fall/Winter 2023

DESIGN DIRECTION

Everyone loves feeling like they have a personal invitation to something, even holiday sales. I referenced old wax seals and pen and ink writing to have all creatives reflect this. I even created a custom VIOLETTE_FR monogram seal in their signature blue.

NEW YORK CITY
BASED ART DIRECTOR
& DESIGNER

V_FR 2023 INSIDERS EVENT

DESIGN DIRECTION

NEWSLETTERS

PAID MEDIA

NEW YORK CITY BASED ART DIRECTOR & DESIGNER

V_FR 2023 INSIDERS EVENT

DESIGN DIRECTION

NEWSLETTERS

PAID MEDIA

NEW YORK CITY
BASED ART DIRECTOR
& DESIGNER